Bluebella
To Shop
Innovative collections with inclusive sizing
The product range includes bras, briefs, bodysuits, nightwear and accessories. Bluebella designs feature bold structures, sheer fabrics and fashion-inspired details. The brand is committed to inclusivity, offering a size range that spans from 30A to 40F in bras and from size 6 to 20 in lingerie and loungewear.
Recognised for quality and international reach
Bluebella is active in more than 17 countries and is stocked by leading department stores and online retailers. In 2024, the brand was awarded the King’s Award for Enterprise, recognising its strong export performance and growing global influence in the lingerie market.
Social impact and brand collaborations
The company supports diversity and body positivity through campaigns with trans, curve and non-binary models. It also partners with LGBTQ+ organisations to promote inclusiveness within fashion. These values are reflected in the brand’s communication, collaborations and product presentation.
A selection of categories available at Bluebella
The following categories are available in the Bluebella webshop: Clothing, Clothing Accessories.
