Hamleys
A Legacy of Joy and Imagination
Originally known as "Noah’s Ark," Hamleys started as a small toy shop in London’s High Holborn area. Over the decades, its reputation grew, and in 1881, the store relocated to Regent Street, solidifying its place in the heart of London’s shopping scene. Now occupying an expansive multi-story building, Hamleys' flagship store is a must-visit destination, attracting millions of visitors each year.
During World War II, Hamleys faced immense challenges, including bombings that damaged the store. Yet, its commitment to bringing joy to children never wavered. This resilience and passion for play helped Hamleys secure its status as a beloved institution.
A Global Phenomenon
While Hamleys has deep roots in British history, its influence extends far beyond the UK. Over the years, the brand has expanded to major cities worldwide, opening stores in Europe, Asia, the Middle East, and beyond. Today, Hamleys operates in over 90 locations, ensuring that its signature magic reaches children across the globe.
The in-store experience is what sets Hamleys apart. It’s not just about shopping—it’s about entertainment, interaction, and fun. Live demonstrations, toy performances, and an immersive atmosphere make every visit unforgettable.
The Hamleys Online Experience
For those who can't make it to a physical store, Hamleys offers an engaging online shopping experience. Their website features thousands of toys, ranging from classic heritage bears to the latest tech gadgets and action figures. Whether you’re looking for a nostalgic gift or the latest trend, Hamleys ensures a seamless browsing and purchasing experience.
Rediscover the Magic of Play
Hamleys is more than just a toy store—it’s a place where imagination runs wild, where childhood memories are made, and where the joy of play is celebrated. Whether visiting a store in person or exploring their collection online, Hamleys continues to inspire generations of children and adults alike.
Step into the world of Hamleys today and rediscover the excitement of play!
A selection of brands available at Hamleys
The following brands are available in the Hamleys webshop: Playmobil , DITTY BIRD , Schleich , Play doh , Bicycle , Sylvanian Families , The Carat Shop , Brainstorm Toys , Fisher Price , Learning Resources , Lexibook , Mattel , Numberblocks , Pokemon , Rainbow Designs , Epoch , Funko , Harry Potter , Kinetic Sand , Peter Rabbit , Plum , Tobar , AURORA , Baby Einstein , Bandai Namco .
