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EXTRA CONCENTRATED, UP TO 33 WASHES - Just 30ml per wash from one 1L bottle provides up to 33 washes, significantly more than standard fabric conditioners at the same volume, with less product needed every time. NATURAL JUNIPER ESSENTIAL OIL FRAGRANCE - Scented with a 100% natural blend of Juniper, Rosemary, Pine, Cedarwood, Orange, Lemon and Bergamot oils. No synthetic fragrance content whatsoever, pure essential oils only. SOFTENS FABRIC & REDUCES STATIC - Protects clothing fibres, reduces static and makes ironing easier with every wash. Superior softness from a plant-based formula with no synthetic softening agents. 100% NATURALLY DERIVED & GENTLE ON SENSITIVE SKIN - Every ingredient is naturally derived, plant-based and biodegradable. Free from synthetic fragrances, harsh chemicals and common irritants, suitable for sensitive skin and delicate fabrics. VEGAN, CRUELTY FREE & ETHICAL CONSUMER BEST BUY - Never tested on animals, ethically sourced throughout and independently recognised as an Ethical Consumer Best Buy, genuinely awarded, not self-declared.