2x La Riche Directions Semi Permanent Hair Color 100ml Tub Poppy Red

POPPY RED - BRIGHT RED HAIR DYE Poppy Red is a vibrant, light red hair dye elevated by subtle orange hues. Captures the beauty of its namesake with impactful, semi permanent results. RED SEMI PERMANENT HAIR COLOUR Semi permanent bright red hair dye deposits pigment without peroxide or ammonia, providing flexible colour that gradually fades between washes. CONDITIONING SHINE SUPPORT A deep-conditioning formula that nourishes from the very first application, supporting enhanced intensity, shine and beautifully even results while colouring. VEGAN FRIENDLY & CRUELTY FREE 100% vegan-friendly and not tested on animals, using ethical formulas and manufacturing techniques consistent across the Directions Hair range. MIXABLE SHADE SYSTEM - 100ML SIZE Use alone for a rich, bright red hair colour or mix with other Directions Hair colours to create your own custom shade. Best applied to pre-lightened hair for maximum impact.