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IRON SUPPORT FOR GROWING BODIES: Active Iron Kids is a clinically proven iron supplement, specially formulated to address low iron levels in children; Provides a reliable and efficient way to support iron levels during critical growth years; Helps active kids maintain their energetic lifestyle daily ADVANCED IRON ABSORPTION: Unlike most iron supplements, our groundbreaking formula maintains iron in its most absorbable form to maximise bioavailability and minimise oxidation; The formula includes acetic acid, which can give a slight vinegar taste, but helps keep the iron stable and readily absorbable, meaning it doesn’t require vitamin C to aid absorption; It may offer a nutritional bridge during the transition from follow-on milk to a regular diet, ensuring consistent iron intake IRON + VITAMIN D TO SUPPORT HEALTHY BODY, MIND AND IMMUNE FUNCTION: Each chew contains 7mg Iron (ferrous sulphate) + 10µg Vitamin D to increase energy levels and reduce tiredness & fatigue; It also supports immunity, cognitive function and promotes stronger bones, muscles and teeth; Designed for superior absorption, offering a great alternative to liquid iron syrups, less absorbed gummies and hard-to-swallow iron tablets RESTORE ENERGY FOR SCHOOL, SPORTS & PLAY: Lack of iron can cause exhaustion and poor focus in kids; One daily chew helps restore energy for classroom learning, athletic activities and afternoon play; Suitable for picky eaters, athletic training periods, and nutritional gaps GENTLE, NON-CONSTIPATING FORMULA FOR LITTLE TUMMIES: Traditional children's iron supplements frequently cause constipation and stomach pain; Our gentle formula helps restore iron levels while avoiding the common side effects; Gentle when taken on an empty stomach or with meals; Avoiding digestive discomfort means it's easier for your child to take; Gluten-free, suitable for vegetarians and coeliacs; Free from artificial colours, sweeteners and preservatives EASY DAILY CHEW KIDS LOVE: Delicious and bursting with blackcurrant flavour; Easy to chew and swallow; Just one chew daily provides both iron and vitamin D; Parental supervision is advised while consuming; Our chews have a mild iron taste, which means you’re getting real, effective iron; For kids ages 4-11 for busy mornings at home, on-the-go, or while travelling