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Basis care for every day – the mild creamy shampoo cleans normal hair particularly gently and thanks to the high-quality formula ensures nourished, vital and naturally shiny hair with every wash – the right choice Soft cleansing power – the particularly mild formula cleans hair and scalp exceptionally gently without weighing down or drying out, and preserves the natural balance for healthy hair Silky shine and care: high-quality care ingredients give the hair silky shine, noticeable suppleness and natural vitality for a healthy, nourished and radiant hair feeling every day Regenerating care: the balanced formula regenerates the hair gently during cleaning, strengthens the hair structure sustainably and ensures easy styling and supple hair Easy to use: distribute shampoo evenly in damp hair, gently lather and rinse thoroughly - the daily care routine for naturally beautiful, healthy and vital hair is ready