Amethyst Purple Hair Dye Permanent with Anti Breakage Plex Care, Vegan & Cruelty Free, 100% Grey Coverage, Colour, For All Types. Smart Beauty

Transform dark blonde or brown hair to a striking new look with our permanent purple hair dye colouring kit, with a plex hair care that protects, rebuilds, and restores your hair's structure Darkest purple permanent hair dye; for a full head of colour, covers grey, root touch-up, balayage, undertones, lowlights. For all hair types, including chemically treated, Afro, Asian, men, women Vegan, cruelty-free purple hair dye. Using UK and European-approved cosmetic standard ingredients blended into a smooth cream for home use. Part of award-winning Smart Beauty hair colour collection Mess-free application. Mix the purple colour cream and developer in the provided bottle, evenly apply with the precision nozzle and work through with gloved hands for a non-drip colouring experience Smart Beauty is a family-owned British business that produces premium vegan hair dye colouring kits. Committed to non-animal testing, ethical practice and minimal environmental impact PRE-LIGHTENING FOR VIBRANT COLOUR: For brighter, more vivid and intense colour results, pre-lightening is recommended for dark hair before applying the dye. Colour results may vary depending on your natural hair colour, starting base and hair condition.