everyday cleansing: this gentle sulphate free hair shampoo cleanses without stripping moisture,resulting in nourished, softer strands. it's perfect as your go-to routine shampoo for fine-to-medium hair types 1-2c. clinically proven results: a safe shampoo for coloured hair, this hair treatment leaves strands feeling 7x more conditioned* when used as a professional shampoo and conditioner system. based on a consumer test, 94% agree normcore gently cleanses without stripping moisture.* coconut acid lather: this colour shampoo boasts a rich lathering formula, delivering effective cleansing without compromising softness. elevate your collection of shampoos + hair products with normcore. infused with sea buckthorn: a hero ingredient in haircare, this omega-rich superfruit supports healthy hair + scalp, making it ideal for strands seeking hair treatments for dry, damaged hair. all hair is welcome: amika is a Brooklyn-born hair care brand dedicated to celebrating individuality, creativity + clean ingredients, with every formula—including this sulphate free shampoo. all of our hair care products are consciously crafted to deliver salon-quality results for every hair type + texture.
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