your strongest strands yet - a must-have in your haircare routine, this sulphate free hair shampoo is clinically proven to reduce breakage by 55%* + leave hair 2x stronger* after just one use when used as a professional shampoo and conditioner system. bond fortifying technology - a safe shampoo for coloured hair, the kure targets breakage-prone bonds in strands, making it an ideal hair treatment for dry, damaged hair, heat styling + chemically processed hair. nourishing ingredients - this colour shampoo is formulated with sea buckthorn, plant butters + vegan proteins packed with omega fatty acids, vitamins + minerals to support strength + softness. how to use - apply a quarter-sized amount of this sulphate free shampoo to wet hair, massage into roots + rinse. follow with the kure strength repair conditioner and other hair strengthening products from the kure collection for best results. all hair is welcome - amika is a Brooklyn-born hair care brand dedicated to celebrating individuality, creativity + clean ingredients, with every formula—including our shampoos. all of our hair products are consciously crafted to deliver salon-quality results for every hair type + texture.
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