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Bold this shade results with semi-permanent hair colour that lets you express your style without long-term commitment. Conditioning, hair-friendly formula made with vegan, cruelty free ingredients so hair feels soft, not straw-like after colouring. No ammonia, no peroxide and no PPD, helping minimise damage and making this dye suitable for frequent refreshes. Creamy texture and sweet scent make application at home easy and enjoyable; simply apply to pre-washed, dry hair and rinse. Mixable with other Arctic Fox shades so you can customise tones, ombre and pastels for unique, salon-inspired colour at home.