ATTITUDE Ultra Nourishing Shampoo for Curly Hair with Shea Butter, EWG Verified, Vegan and Naturally Derived 4a, 4b, 4c Curl Type, Deeply Nourishes Curls, 473 mL

RICH LATHER, SOFTENED COILS: A plant-based shampoo that lathers quickly and rinses clean, with shea butter to deeply nourish very dry, brittle coils — type 4 hair feels supple and frizz-controlled, never stripped. EWG VERIFIED: Formula independently reviewed by the Environmental Working Group under its EWG VERIFIED programme, which screens ingredients against EWG's list of ingredients of concern. 96% NATURALLY-DERIVED FORMULA: Made with 96% natural origin ingredients under ISO 16128, enriched with shea butter plus watercress and Indian cress. Preserved with food-grade sodium benzoate and potassium sorbate. COCONUT & PINEAPPLE: An exotic pineapple aroma with floral notes of lily and jasmine, for a naturally tropical experience. VEGAN FORMULA: 100% vegan and dermatologically tested. HDPE #2 bottle, widely recycled (remove the pump or trigger before recycling), designed to be refilled from our bulk refill format rather than replaced.