Aussie SOS Blonde & Hydrate Purple Shampoo 300ml

Introducing the Aussie SOS Blonde & Hydrate Purple Shampoo, your ultimate rescue for maintaining cool, vibrant, and brilliantly bright blonde, platinum, highlighted, and grey hair. This 300ml miracle worker is expertly formulated to neutralize unwanted brassy and yellow tones, throwing your hair a true lifeline. Infused with powerful Australian superfoods like wild plum and manuka leaf, this 100% vegan formula not only perfects your tone but also delivers intense hydration. It works gently to cleanse without stripping natural oils, leaving your hair feeling incredibly soft, manageable, and super shiny with every wash. Packaged in recyclable materials and recognized by PETA as cruelty-free, this shampoo is as eco-conscious as it is effective. For optimal results, leave on for 3-5 minutes to let the purple pigments work their magic, then follow with your favorite Aussie conditioner. Ta-dah for brilliant, healthy-looking hair!

BLONDE & HYDRATE: Aussie purple shampoo neutralises brassy, yellow tones while hydrating all shades of blonde, grey and highlighted hair BRASSY BLONDE OR SILVER HAIR calling SOS? We're throwing an Aussie lifeline to leave you with aussomely hydrated hair SAY G'DAY TO BRIGHT and HYDRATED HAIR: blonde, grey and highlighted hair will be left boosted, bright and super shiny; ta-dah VEGAN FORMULA INFUSED WITH AUSTRALIAN SUPERFOODS: Our Aussie SOS range is vegan, free from animal-derived ingredients or by-products and infused with Australian superfoods FOR EXTRA HYDRATION, follow our routine with Aussie SOS Blonde and Hydrate Shampoo and Conditioner for blonde, bleached, highlighted and silver hair; for best results, also use our Supercharged Repair Hair mask or our SOS Super Serum THE AUSSIE PHILOSOPHY: “There’s more to life than hair, but it’s a good place to start.”