Avon Anew Platinum Lift & Tighten Day Cream 50ml, with Protinol™ Technology to Help Skin, and Replenish the Look of Skin's Firmness, Moisture Elasticity, Cruelty Free

LIFT & TIGHTEN - Show your skin some love by adding Anew Platinum Lift & Tighten Day Cream to your morning beauty routine. Co-created with dermatologists and scientists - this day cream is formulated with our exclusive and award-winning Protinol** for a dual-collagen boost; and arginine to help lift and tighten skin. FIRMER SKIN - After 2 days, skin will be visibly lifted and resilient** and after 1 week, fine lines will appear smoother and skin will feel plumper and more elastic.** HOW TO USE - Using your fingertips, gently massage this age-defying day cream into your skin in an upward and outward direction. CRUELTY FREE - We don't test a single product or ounce of ingredient on animals. In fact, we're actively against it, campaigning for acceptance on non-animal testing methods for more than 3 decades. AVON - We're passionate about keeping you at the centre of beauty, creating products that embrace the latest trends and cutting-edge technology, alongside everyday essentials that will be the staples of your beauty kit. *Based on a consumer study with 113 participants **Award-winning Protinol is the pioneering technology that activates TWO types of collagen, to help restore years of collagen loss in just 7 days.