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ORGANIC CONCENTRATED BEETROOT JUICE: with 98% beetroot juice and 2% lemon juice to smoothen the earthy taste, our Beet It Organic juice is a bestseller. Beet It is a lacto-fermented juice; this explain why it tastes smoother and has much less sediment than most other beetroot juices. This fermentation process is similar to that used in such super foods as Kefir and other pro-biotic foods