Behavioral Marketing: Why Customers Buy: How Science Explains Attention, Persuasion, Brand Preference, and Buying Decisions

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Behavioral Marketing: Why Customers Buy: How Science Explains Attention, Persuasion, Brand Preference, and Buying Decisions

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Behavioral Marketing: Why Customers Buy: How Science Explains Attention, Persuasion, Brand Preference, and Buying Decisions

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  • 9798162514114

Independently Published

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