Betterwhite Purple Teeth Whitening Toothpaste for Yellow Colour Corrector with Stain Removal Enamel Safe, Gentle Daily Use, Brightening a Natural White Smile - 30ml

[Colour Correcting for Instant Brightness] Purple Teeth Whitening Toothpaste pigments neutralise yellow tones to give your teeth a visibly brighter appearance after just one use, like a purple shampoo, but for your smile. [Whiter Smile Without Harsh Bleaching] Brightens the look of teeth safely using optical colour balance, not peroxide. A gentler way to boost your smile’s appearance with daily use. [Gentle, Plant-Based Daily Formula] Infused with mild, plant-based ingredients for a clean, enamel-safe brushing experience. Perfect purple toothpaste for sensitive teeth or first-time whitening users. [Removes Surface Stains Over Time] Helps lift stains from coffee, tea, wine, and food by gently polishing and cleansing, supporting a cleaner, fresher smile with regular use of our tooth whitening toothpaste [Long-Lasting Fresh Breath] Keeps your mouth feeling fresh and confident throughout the day. Great for daily routines, nights out, or anytime you need a smile refresh. [Fluoride-Powered Cavity Protection] Formulated with fluoride (1450ppm) to help strengthen enamel, fight cavities, and support complete oral care while whitening. [Safe Alternative to Whitening Strips] An easy-to-use solution that fits into your beauty routine, no messy strips or LED kits. Just brush as normal and go. [Trendy Smile Boost for Social Moments] Ideal before photos, nights out, or video calls. Enhances your smile’s glow for a confident, camera-ready look—no filters needed. [Vegan Friendly & UK-Compliant] Made without animal products, peroxide, or harsh abrasives. Designed for modern beauty users who care about clean, effective ingredients. [Designed for Yellow-Toned Teeth] Specially developed to address yellow shades and warm undertones in natural teeth—boosting brightness for a healthier-looking smile.