100% NATURAL WHITENING FORMULA – Made with Icelandic lichen to naturally whiten teeth while supporting daily oral hygiene ANTI-PLAQUE & ANTI-STAIN ACTION – Icelandic lichen provides bacteriostatic benefits to help reduce plaque formation and prevent surface stains GENTLE, NON-ABRASIVE CLEANING – Soft silicas clean teeth thoroughly without damaging enamel, making it suitable for everyday use ENAMEL-STRENGTHENING WITH FLUORIDE – Fluoride salts help reinforce enamel, improving tooth strength, brightness, and protection VEGAN FRIENDLY & CLEAN LABEL – Vegan-friendly toothpaste with a naturally derived formula, ideal for conscious oral care routines
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