Bleach London Pearlescent Shampoo Vegan & PETA Approved, Iridescent Purple Toning Shampoo, for Blonde Hair, Colour Depositing, Fights Brassiness, achieve a bright Paraben Free (250 ml)

Pearly Purple Colour-Depositing Shampoo – Gently cleanses hair while depositing soft pinky-purple tones to maintain or gradually build a delicate pearly blonde finish. Enhances pastel hues for a luminous, iridescent effect that keeps hair looking fresh and vibrant between salon visits. Neutralises Brassy Yellows – Actively counteracts unwanted yellow undertones, leaving bleached hair bright, evenly toned, and free from dull or warm shades. Maintains a polished, cool-toned look for a professionally styled appearance at home. Nourishing Formula – Conditions and hydrates strands while enhancing colour, leaving hair soft, smooth, and easy to manage. Helps restore moisture to bleached or colour-treated hair while keeping tones vibrant and lustrous. Suitable for All Hair Types – Works best on bleached blonde hair to achieve a pearlescent, pastel shimmer, and is formulated for regular use on all hair types. Adds softness and shine without weighing hair down. Pair with Pearlescent Conditioner – Use alongside the matching conditioner for a stronger, more vibrant pastel purple effect and longer-lasting colour. Enhances softness, shine, and overall hair health for a salon-quality result at home.