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Fluoride-Free, Hydroxyapatite Powered Formulated with hydroxyapatite, a proven natural alternative to fluoride that helps support enamel remineralisation and everyday oral health. Gentle Whitening & Fresh Mint With calcium carbonate and baking soda, this toothpaste gently polishes stains for a brighter smile, while peppermint oil and menthol deliver long-lasting freshness. Vegan, Cruelty-Free & SLS Free Made with clean, safe ingredients. No harsh foaming agents, no parabens, and no artificial nasties — just effective natural care. Everyday Natural Toothpaste Perfect for daily brushing, suitable for adults and teens. Each tube is 100g, packaged with sustainability in mind. UK Brand · Conscious Oral Care Designed by booheads, a UK oral care brand, and responsibly manufactured in China. Supporting sustainable, eco-conscious oral health choices.