Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

Name: Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds
Brand: Wiley
SKU: ad834a6faf28f92a0cf8453ec8f2fc68

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Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

Brand	Wiley
EAN	9780470862117

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