Channel Integration Amplifies Complexity More Readily Than Customer Experience: Examining Coordination Challenges in Multi Platform Marketing That Undermine Intended Coherence

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Channel Integration Amplifies Complexity More Readily Than Customer Experience: Examining Coordination Challenges in Multi Platform Marketing That Undermine Intended Coherence

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Channel Integration Amplifies Complexity More Readily Than Customer Experience: Examining Coordination Challenges in Multi Platform Marketing That Undermine Intended Coherence


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Brand epubli
EAN
  • 9783565213573

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