WHITER TEETH WITH ACTIVATED CHARCOAL: Colgate Max White Charcoal Toothpaste is clinically proven to remove up to 100% of surface stains*, helping reveal the natural whiteness of your teeth for a brighter smile. *After two weeks of use as directed. WITH ACTIVATED CHARCOAL AND MINERAL MICRO-PARTICLES: The formula gently lifts everyday stains caused by food and drink, helping you maintain a cleaner, brighter smile with regular brushing. ENAMEL-SAFE EVERYDAY WHITENING: Looking for a whitening toothpaste you can use every day? This fluoride toothpaste helps keep enamel strong and gums healthy while delivering effective whitening care. NATURALLY DERIVED INGREDIENTS: Made with 99% naturally derived ingredients, including activated charcoal, the formula leaves your mouth feeling clean and fresh after every brush. WHAT'S IN THE BOX: 4 x Colgate Max White Charcoal Toothpaste, 75ml. Pair with Colgate Purple Serum, a Colgate toothbrush and mouthwash for a complete whitening routine
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