10X WHITER TEETH*: Powered by Colgate's best whitening science, this advanced formula delivers clinically proven 10x whiter teeth* DUAL COLOUR-CORRECT ACTION**: Blue optic brighteners instantly** and deeply whiten while active oxygen molecules target deep-set stains*** PROTECTS AGAINST FUTURE STAINS: Unlike regular whitening toothpaste, this formula helps protect teeth from future stains for longer-lasting results ACTIVSHINE TECHNOLOGY: Innovative ActivShine technology smoothes enamel so it reflects more light for a naturally dazzling finish WHAT'S IN THE BOX: 1 x Colgate Max White Ultimate Renewal Toothpaste, 75ml. Pair with Colgate Purple Serum and a Colgate toothbrush for a complete whitening routine
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