Colgate Total Active Prevention + Enamel Strength Toothpaste 75ml

CLINICALLY PROVEN: Look after your enamel each time you brush with Colgate Total Advanced Enamel Strength Toothpaste that’s been clinically proven and developed with dental experts. ENAMEL REPAIR*: Our enamel repair toothpaste helps to repair weakened enamel* and provides 24 hour bacterial defence for your whole mouth**. *In-vitro on weakened enamel, remineralises weakened enamel and promotes repair on daily enamel erosion. **Superior bacterial reduction on teeth, tongue, cheeks and gums vs non-antibacterial fluoride toothpaste with 2x daily continued use after 4 weeks. FIGHTS BACTERIA: Our enamel repair toothpaste fights plaque bacteria 3x more effectively than regular fluoride toothpaste***. ***Vs fluoride toothpaste (1450ppm), continued use after 3 months. CAVITY AND PLAQUE PROTECTION: Because our cavity protection toothpaste protects your teeth from cavities, plaque and tartar, you know you’re doing a great job when you brush.

Colgate Total Active Prevention + Enamel Strength Toothpaste provides unparalleled, clinically proven protection for your entire mouth. Its 3x enhanced efficacy formula combats the root causes of oral health issues three times more effectively than standard toothpastes. With 24-hour antibacterial protection, it continuously fights plaque and helps prevent gum problems.The patented technology addresses 8 key concerns: cavities, gingivitis, enamel erosion, tartar, sensitivity, and bad breath. It actively strengthens and re-hardens your enamel with a powerful 1450 ppm fluoride complex (from Stannous Fluoride and Sodium Fluoride), shielding your teeth from acid damage and decay. This multi-benefit solution combines complete cavity protection, gum care, sensitivity relief, and long-lasting fresh breath into one comprehensive daily toothpaste. For a healthier, stronger smile, brush thoroughly twice daily with Colgate Total.