Colour Freedom Dark Blonde Permanent Hair Colour. Formulated with PurePlex to Protect, Restore and Nourish. 100% Grey Coverage. 7.0 by Knight & Wilson

PUREPLEX TECHNOLOGY: Unique bond reconstructor treatment uses genuine Plex Technology, natural proteins and vitamins to effectively rebuild the hair’s natural structure during hair colouring. PurePlex for Stonger Healthier Hair EASY CREAM FORMULA: Non-drip formula promotes easy application of your Colour Freedom permanent hair dye, delivering perfectly even, 100% grey coverage and beautiful colour to your hair. PERFECT HAIR COLOUR WITH ADDED GLOSS + SOFTNESS: Shine Booster Complex with shea butter and argan oil to nourish, protect and add beautiful shine. Boosts colour penetration for a radiant finish and permanent results Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant, developer, PurePlex system and disposable gloves NATURAL LOOKING HAIR COLOUR RESULTS: Beautifully natural colour shades full of gloss and radiant shine. Long-Lasting 100% Grey Coverage