INTENSE BLUE BLACK: A deep raven black with cool blue undertones that catches the light. This black hair dye is a multi-purpose wonder for all-over colour, moody shadow roots or adding depth to any shade SUITS ALL HAIR SHADES: Use it on natural, dark or bleached hair for a raven black finish. On pre-lightened or light hair the blue undertones show more, so strand test first and see your shade before you go all in READY TO DYE: No mixing, no developer and no peroxide required. Apply at home straight from the bottle onto clean, towel dried hair. Our ammonia free, PPD free formula is made for DIY-dyers and salon pros alike VEGAN AND CRUELTY FREE: Every bottle is 100% vegan, PETA approved, gluten free and paraben free. A conditioning cream base with sunflower seed oil, raspberry seed oil and avocado oil leaves hair feeling soft and cared for as you dye SHADOW ROOT HERO: Use it as a root for Sapphire, Pine Green or Hot Purple, or add a dash for a smoky edge. Two 100 ml bottles give mid-length hair the full saturation it needs, with colour lasting around 10 to 12 washes depending on your hair
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