RICH SCARLET RED: Make an entrance with a rich, saturated scarlet that turns heads from across the room. This bright red hair dye brings pillar box drama to every strand for anyone who was never made to blend in SHOWS ON DARKER HAIR: For a true-to-bottle scarlet, apply to pre-lightened hair. On light brown or darker hair it still develops into a deep red, so strand test first and see your shade before you go all in READY TO DYE: No mixing, no developer and no peroxide required. Apply at home straight from the bottle onto clean, towel dried hair. Our ammonia free, PPD free semi permanent formula is made for DIY-dyers and salon pros alike VEGAN AND CRUELTY FREE: Every bottle is 100% vegan, PETA approved, gluten free and paraben free. A conditioning cream base with sunflower seed oil, raspberry seed oil and avocado oil leaves hair feeling soft and cared for as you dye MIX YOUR OWN RED: Blend with Ruby Rouge or Fire for a multi-tonal red or use Black for a shadow root. Four 100 ml bottles give very long and thick hair the full saturation it needs, with colour lasting up to 12 washes depending on your hair
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