ICONIC PILLAR BOX RED: Part of our original 1977 collection, Fire is a bold true red that never goes out of style. This bright red hair dye brings blazing colour for anyone who would rather set the room alight than blend in BEST ON BLEACHED HAIR: For a true-to-bottle pillar box red, apply to pre-lightened, bleached blonde hair. On level 8 or darker the result will be tonal, so strand test first and see your shade before you go all in READY TO DYE: No mixing, no developer and no peroxide required. Apply at home straight from the bottle onto clean, towel dried hair. Our ammonia free, PPD free formula is made for DIY-dyers and salon pros alike VEGAN AND CRUELTY FREE: Every bottle is 100% vegan, PETA approved, gluten free and paraben free. A conditioning cream base with sunflower seed oil, raspberry seed oil and avocado oil leaves hair feeling soft and cared for as you dye MIX YOUR OWN RED: Pair with Orange for a flame effect or use Ruby Rouge for a deeper root. Four 100 ml bottles give long and thick hair the full saturation it needs, with colour lasting up to 12 washes depending on your hair
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