Cult Followings: How to Build Engaged Communities: Exploring Loyalty Mechanisms, Shared Identity Formation, and Strategic Community Architecture

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Cult Followings: How to Build Engaged Communities: Exploring Loyalty Mechanisms, Shared Identity Formation, and Strategic Community Architecture

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Cult Followings: How to Build Engaged Communities: Exploring Loyalty Mechanisms, Shared Identity Formation, and Strategic Community Architecture

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  • 9783565242887

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