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A water-soluble styling clay, which provides a stronghold and matte finish for a more natural appearance. It works perfectly for short, textured styles and longer, fuller looks. Made from a blend of high-quality clays, waxes and oils, it can easily be applied and will last the whole day. A water-soluble styling clay; works perfectly for short, textured styles and longer, fuller looks. Apply to towel dry hair. Twist in, blow dry or comb through to achieve desired style. Note: The texture clay is a firm product so needs to be massaged with the fingertips to make it easier to work with.