BOX DYE WENT TOO DARK? START HERE – No bleach, no salon colour correction needed. This hair dye remover for dyed hair shrinks the artificial pigment of permanent oxidation dye so it rinses out of the hair, and your natural pigment stays where it is. BLEACH LIGHTENS EVERYTHING. THIS DOES NOT – A non damaging hair colour remover for dyed hair that lifts out dye, not your own colour. No bleach, no ammonia and a conditioning formula, so you can repeat within a short period if you need a second go. YES, IT IS MADE FOR BLACK AND RED DYE – A black hair dye remover designed for permanent black, dark brown, red and copper box dye, plus years of build-up. Use it as a hair dye stripper for dark hair; layered dye may need two rounds. That is normal. NOTHING EXTRA TO BUY – 3 x 110ml in one box: Reductor and Activator mix in equal parts, and the 3% Developer is included to check a test strand and fix the result. Gloves, a dosing cap and English instructions too. No separate developer to buy. WHAT IT WILL NOT DO, UPFRONT – This permanent hair dye remover takes out oxidation dye only. It cannot bring back colour lifted by bleach or lightening dye, or remove semi-permanent fashion shades. Past your shoulders? Plan on two kits. NO WAITING A WEEK TO RECOLOUR – Use it as a hair colour stripper before you switch shade: 20 minutes on, 3-4 shampoo washes, and hair can take new dye 40 minutes after the final step. The sulphur-like smell is expected, so open a window.
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