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E45 Dry Scalp Shampoo provides effective relief for dry, itchy, and flaky scalps. This unique formula is designed to gently cleanse while addressing the symptoms of both dry scalp and dandruff, alleviating itchiness and visible flakes. Enriched with Pro-Vitamin B5 (Panthenol), a powerful humectant, it helps to retain essential moisture, leaving your hair feeling thoroughly cleansed, deeply hydrated, and looking shiny. Dermatologically tested and hypoallergenic, this gentle shampoo is free from soap, colourants, and perfume, making it suitable for everyday use on all hair types. It is also specially formulated for sensitive scalp conditions, including eczema and psoriasis. Trusted for over 60 years, E45's expertise in dry skin care ensures a shampoo that effectively soothes your scalp while protecting your hair, giving it life, body, and a healthy shine. For best results, apply to wet hair, massage into the scalp, and rinse. Repeat as necessary.