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NATURAL INGREDIENTS: Ecodenta Activated Charcoal Toothpaste is made with 98% ingredients of natural origin for a clean, nature-inspired smile, for gentle yet effective oral care. Giving you a fresh taste of cinnamon taste. ACTIVE INGREDIENTS: Black charcoal is well known for its whitening functions. Sorbitol acts helps retain moisture, keeping the toothpaste smooth and pleasant to use. Salt prevents tartar from build-up FUNCTIONS: Cleans and naturally whitens teeth, successfully wipes out plaque and provides extremely long-lasting freshness. SAFE, EFFECTIVE & DENTIST-APPROVED: Our Active Whitening Charcoal Toothpaste is professionally tested, vegan-friendly, and completely safe for daily use. FLUORIDE-FREE FORMULA: Made without fluoride, this activated charcoal toothpaste offers a natural alternative for effective teeth whitening.