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TWO ACTIONS ON TWO TIMESCALES: the purple V34 pigment cancels yellow on sight from the very first strip, because purple sits opposite yellow on the colour wheel. That is the result you see the same evening. PAP WORKS OVER TIME: it is the whitening agent in the formula and it acts across the whole course, lightening the shade of the enamel. No hydrogen peroxide, which is exactly why it stays gentle on sensitive teeth. 28 STRIPS, 14 TREATMENTS: each treatment uses two strips, one for the upper arch and one for the lower. The full course runs three weeks, every other day, which is the time PAP needs to work. THIRTY MINUTES AND OFF THEY COME: dry your teeth, apply, wait 30 minutes, peel off and rinse. The strips stay put and do not slide. Skip coffee, tea and red wine for the hour after. BEFORE A PHOTO, AND AFTER IT TOO: the purple is for tonight, the PAP is for the result that has to last. Italian brand, esmile customer service reachable for any question.