Ethique Brightening Solid Sulfate Free Purple Shampoo Bar for Blonde and Silver Hair (80 Washes) Tone It Down Vegan, Eco Friendly, Plastic Free, Cruelty

Say Goodbye to Brassiness: Perfect for toning blonde, bleached, silver, or platinum hair. Counteracts yellow or orange tones, keeping hair vibrant, bright and even. Great lather! Nourishing Ingredients: Ethically sourced mica, a blend of naturally occurring purple mineral pigments, and a dash of beetroot powder provide an extra boost of colour. Fairly traded babassu oil and cocoa butter add softeness and shine! Say Goodbye to Brassiness: Perfect for toning blonde, bleached, silver, or platinum hair. Counteracts yellow or orange tones, keeping hair vibrant, bright and even. Great lather! Save Money & the Planet: Each shampoo bar lasts at least 80 washes, equivalent to three bottles of liquid shampoo. To use, stroke the bar down wet hair – it will lather! Ethical & Sustainable Ingredients: Formulated using vegan, cruelty-free, palm oil-free, paraben-free and renewable ingredients, sourced from sustainable producers paid a fair wage.