Gentle on Newborn Skin – Formulated specifically for delicate baby skin and newborns, this fabric softener is dermatologically tested and free from harsh irritants, making it ideal for baby clothes, bedding and delicate fabrics. Natural & Plant-Based Ingredients – With 94% natural and plant-based ingredients, our softener uses gentle extracts to leave garments soft and comfortable without compromising on safety for your little one. Hypoallergenic & Baby-Safe – Hypoallergenic and fragrance-mild to help reduce risk of allergic reactions, so you can trust it for newborn baby clothes, cloth nappies and sensitive skin. Softness + Fabric Care – Helps soften fabrics and reduce creasing, making baby garments and linen easier to care for; compatible with modern washing machines and hand-wash routines. Eco-Conscious Choice – Designed with care for baby and the planet: high natural content, plant-based formulation, and suitable for parents who prefer gentler laundry solutions for their family.
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