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SMOKY CHARCOAL FLAVOUR FOR BEEF – Bold BBQ rub designed to give steaks, brisket and burgers deep, smoky “straight off the coals” flavour and a striking dark bark. PERFECT FOR STEAKS, BRISKET & BURGERS – Ideal on ribeye, sirloin, brisket, beef ribs, burgers and short ribs. Rub generously onto the meat before grilling, smoking or roasting. MILD HEAT – BIG SAVOURY PUNCH – Gentle chilli warmth with a focus on rich, savoury, smoky notes so the natural taste of your beef still shines through. GLUTEN FREE & VEGAN SEASONING – Naturally gluten free and suitable for vegans, making it great on grilled mushrooms, cauliflower, veg skewers and plant‑based “beef” alternatives too. PREMIUM RUB FROM FIREFLY BARBECUE – Created by UK BBQ specialists FireFly Barbecue and blended in small batches for consistent flavour, colour and aroma on every cook.