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Soil Association certified organic 100% natural, organic red rice Organic Red Rice has a dark reddish-brown colour which comes from antioxidant compounds called anthocyanins It is not milled or polished so still contains the bran and germ of the rice which is rich in fibre and nutrients. Organic red rice has become very popular in recent years because it is one of the most nutrient rich rice varieties and has a deep, nutty flavour.