NEUTRALIZES BRASSINESS IN BLONDE & GRAY HAIR This purple shampoo helps reduce yellow and brassy tones in blonde, bleached, gray, and silver hair. Enhances cooler-looking tones while maintaining brightness and clarity. TONING CLEANSE WITHOUT HEAVINESS Provides an effective cleanse while depositing violet pigments to refresh faded highlights and cool down warm undertones. Leaves hair feeling clean, soft, and refreshed. FRAGRANCE FREE & HYPOALLERGENIC Unlike most purple and blue shampoos, this formula is completely fragrance free with no masking scents or essential oils. Ideal for those sensitive to fragrance who still want professional toning results. CERTIFIED FOR SENSITIVE SCALP & SKIN Certified by the Finnish Allergy, Skin and Asthma Federation, this shampoo is developed for highly reactive skin. Suitable for sensitive scalp while delivering brass-neutralizing performance. CLEAN, VEGAN & MINIMAL FORMULA Free from fragrance, parabens, silicones, dyes (except toning pigments), and gluten. A vegan formula designed to tone blonde hair without unnecessary additives.
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