Fudge Professional Clean Blonde Damage Rewind Shampoo, Intense Purple Toning for hair, Bond Repair Technology, Sulfate Free, 250 ml

Banishes Brassy Tones from Blonde Hair: Instantly erases yellow tones & damage from blonde hair, with Opti-PLEX technology for 95% stronger hair Cult favourite purple shampoo: The dual-force purple shampoo contains our salon-strength purple micro-pigments that instantly knock out brassy tones Keep Blonde Tones Icy & Hair Strong The unique Opti-Plex technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling and environmental damage Banishes Brassy Tones from Blonde Hair: Instantly erases yellow tones & damage from blonde hair, with Opti-PLEX technology for 95% stronger hair* Cult favourite purple shampoo: The dual-force purple shampoo contains our salon-strength purple micro-pigments that instantly knock out brassy tones Keep Blonde Tones Icy & Hair Strong: The unique Opti-Plex technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling and environmental damage