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Pages: 240, Paperback, John Murray Business
Jossey-Bass
Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
The Human Brand: How We Relate to People, Products, and Companies
McGraw-Hill Education
Six Sigma Execution: How the World's Greatest Companies Live and Breathe
Houndstooth Press
Brand Primacy: How Google Made Companies the Kings of Content
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