Games and Gamification in Market Research: Increasing Consumer Engagement Research for Business Success

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Pages: 360, Edition: 1, Paperback, Kogan Page

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Business to Market Research: Understanding and Measuring Markets (Market Research in Practice)

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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research)

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Gamification Strategies for Retention, Motivation, and Engagement in Higher Education: Emerging Research Opportunities

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Consumer Behaviour in Contemporary Tourism Research: A Research Companion (Routledge Companions Business and Economics)

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