SAFE & GENTLE FROM 6 MONTHS+ : Specifically formulated for babies and children, our fluoride-free formula is 99.5% natural and 100% safe if swallowed. It’s the perfect choice for little ones who are still learning to spit, providing parents with total peace of mind during every brush. STRENGTHENS ENAMEL WITH HYDROXYAPATITE: We use Hydroxyapatite, a safe and natural alternative to fluoride, to effectively remineralise and strengthen developing tooth enamel. This scientifically-backed mineral helps protect against tooth decay and sensitivity without the need for synthetic additives. FIGHTS PLAQUE WITH ERYTHRITOL: Our smart formula includes Erythritol to actively fight plaque-causing bacteria. It provides a deep, effective clean for young smiles while remaining gentle on delicate gums and baby teeth. NATURAL STRAWBERRY FLAVOUR KIDS LOVE: Say goodbye to brushing battles! The mild, natural strawberry flavour is a hit with kids, making oral hygiene a positive and enjoyable experience. Free from SLS, synthetic flavours, and artificial preservatives for a pure, clean taste. 100% PLASTIC-FREE & ECO-FRIENDLY: Support a healthier planet while protecting your child’s smile. Our toothpaste comes in a fully recyclable aluminium tube made from recycled materials, ensuring a zero-waste, vegan-friendly routine that is as kind to the Earth as it is to your family.
All merchants
- Showery
- Mizuno
- EMDR Kit
- Blacks
- Lights.co
- KWM wine
- Rodial
- SKINWORK
- VidaXL
- Proviz
- Stella McCartney
- Cole & Mason
- Electricshop
- Biohackbalance
- Tisserand Aromatherapy
- Mifica Products
- The PPE Online Shop
- Startselect
- Sacla
- Gemondo Jewellery
- Fonehouse
- Sweetzy
- Downlights
- Cabin Max
- Next Day Camera Shop
- Ecovacs
- My Mini Maker
- Primrose
- Phones Direct
- Tredz Limited