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Formulated with 5% potassium nitrate, an FDA-recognized antihypersensitivity ingredient that builds increasing protection against painful tooth sensitivity with consistent use. It comes with a toothpaste squeezer. DEFENSE AGAINST TRIGGERS: Helps guard sensitive teeth against common triggers such as heat, cold, acids, sweets, and contact. Our veneers-friendly toothpaste is designed to help reduce discomfort over time so you can enjoy daily meals & drinks with confidence. POWERFUL INGREDIENTS: Our fluoride-free xylitol toothpaste is formulated with nano-hydroxyapatite, a mineral naturally found in tooth enamel to help support enamel surface integrity, paired with white turmeric, mint & clove for a smooth, refreshing clean and everyday sensitivity care. HOW TO USE: Apply at least a 1-inch strip to a soft-bristle toothbrush and brush thoroughly for 2 minute, morning and night. Be sure to brush all sensitive areas for optimal protection. MADE WITH CARE & QUALITY: Proudly made in the USA with domestic and international ingredients. Fluoride-free, cruelty-free, and thoughtfully formulated for safe, effective daily sensitivity protection.