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What It Is: Dried, cut herb (aerial parts) of Echinacea purpurea, a plant also known as purple coneflower and eastern purple coneflower. Pharmacopoeial name: Echinaceae purpureae herba Flavour and Aroma: Mild, earthy and slightly tingly on the tongue. Enjoy it on its own or in your own herbal blends How to Prepare: Add 1-2 teaspoons to a cup of freshly boiled water, cover and steep for 5-10 minutes, then strain Simple Ingredients: 100% Echinacea Herb. Carefully dried, cut and hand-packed, with no additives, flavourings or preservatives; GMO-free, wild-collected, sustainably collected Resealable Pack: Supplied in a 100 g resealable stand-up pouch that keeps the contents dry and aromatic. Store in a cool, dry place away from direct sunlight