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WHAT IS HAIR VITALITY?: Hair Vitality with Keranat is an advanced nutritional supplement designed to support healthy hair from within. Hair is exposed to daily challenges, from ageing and hormonal changes to stress, diet and environmental factors, all of which can affect its appearance and condition. WHA IS KERANAT?: A patented, clinically studied plant-derived ingredient made from millet seed oil extract. Combined with biotin, zinc, selenium, vitamin E and safflower oil, it provides targeted nutritional support to help maintain normal hair while nourishing the scalp. UNDERSTANDING THE HAIR GROWTH CYCLE: Hair naturally follows a cycle of growth, rest and renewal, so daily shedding is completely normal. Factors such as age, lifestyle and nutrition can influence this cycle, making nutritional support an important part of maintaining normal, healthy hair. WHO IS THIS FOR?: Ideal for anyone looking to support fuller, healthier-looking hair, particularly during times of stress, seasonal change, ageing or as part of an everyday wellness routine. FOIL SEALED FOR FRESHNESS: Pharmaceutical grade blister packaging keeps your product free from damage, moisture and contamination, keeping it as fresh as the day it was packed.