Transform dark blonde or brown hair to a striking new look with our permanent bright red hair dye colouring kit, with plex hair care treatment to protect, rebuild, and restore your hair's structure Hollywood Red permanent hair dye; for a full head of colour, cover grey, root touch-up, balayage, undertones, lowlights. For all hair types, including chemically treated hair, Afro, Asian, men, women PPD Free. Vegan, cruelty-free red hair dye. Using UK and European endorsed cosmetic standard ingredients blended into a smooth cream for home use. Award-winning Smart Beauty hair colour collection Mess-free application. Mix the red colour cream and developer in the provided bottle, evenly apply with the precision nozzle and work through with gloved hands for a non-drip colouring experience Smart Beauty is a customer focussed family-owned British business that produces premium vegan hair dye colouring kits. Committed to non-animal testing, ethical practice, minimal environmental impact
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