GREAT TASTE AWARD WINNER - Insta Rice ST25 was recognised with a Great Taste Award in the UK in 2024. A premium Vietnamese fragrant rice with natural aroma, soft texture and long, separate grains. NATURAL FRAGRANCE FROM THE GRAIN ITSELF - The pandan-like aroma is not added. It comes naturally from the ST25 grain, grown in the coastal lowlands of southern Vietnam where soil, water and climate create its distinctive fragrance. STAYS SOFT EVEN WHEN IT COOLS - Most rice turns hard and chalky after cooling. ST25 stays soft, separate and pleasant to eat, making it ideal for meal prep, lunchboxes, leftovers and fried rice. SOURCED FROM SOC TRANG, MEKONG DELTA - Grown in one of Vietnam's most celebrated rice regions. We source directly from trusted growers, with no anonymous commodity supply chain. NOTHING BUT RICE - One simple ingredient: rice. No artificial fragrance, no additives and no preservatives. Naturally dried and carefully milled for a clean, premium bowl of rice.
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