John Frieda Shimmering Silver Shampoo 250ml

Enhance your silver, grey, or white hair with John Frieda Shimmering Silver Shampoo. Expertly formulated for mature hair, this gentle cleanser lifts dullness and neutralises brassiness and unwanted yellow hues with its innovative SilverGloss Technology. It delivers beautifully bright, cool-toned results, restoring radiance and a luminous shine with every wash. The effective yet gentle formula is safe for both natural and colour-treated hair, providing pure toning benefits without depositing any unwanted colour. It leaves hair feeling exceptionally soft, refreshed, and brilliantly radiant. For optimal brightening and neutralising, follow with the matching Shimmering Silver Conditioner. This 250ml bottle is crafted with 45% post-consumer recycled material.

Cleansing and Reviving Formula: Cleanses and revives dull silver, grey or white hair for a refreshed appearance SilverGloss Technology: Enhances light-catching radiance for a luminous and vibrant finish Brass Neutralization: Targets brassiness for cooler tones and a more refined silver shade Gentle Non-Colour Depositing Formula: Non-colour depositing formula that is gentle on hair without harsh chemicals Colour-Treated Hair Compatible: Safe for colour-treated hair while maintaining tone and integrity Vegan Formula: Features a vegan-friendly formulation suitable for conscious consumers Shine Enhancement: Boosts shine and softness to keep silver hair looking bright and healthy