Instant Cool Platinum Blonde Restoration: Restores cool, platinum blonde instantly when following the total routine and brightens and tones in just one application with mask and intense shampoo Strengthens and Reduces Breakage: Delivers up to 94% less hair breakage compared to standard shampoo while Pro-Vitamin B5 hydrates and strengthens each strand Professional Colourist Development: Developed with professional colourists to ensure salon-quality results at home Clean Formula: Vegan, silicone-free, colour-safe formula that is gentle on treated blonde hair Intensive Purple Toning Treatment: Concentrated blend of Crushed Violet Pigments works to neutralize brassy tones and restore luminous cool blonde shades
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